When to Say "NO" To Growing Your Business
My name is Craig and I have a problem... I'm a yes man. I struggle with saying no. Sometimes it's because of FOMO, other times because I don't want to disappoint someone. Most of the time it's because I can't think of a reason to say no. Can you relate? You get a request for a meeting from someone wanting to discuss a new marketing opportunity. Or someone on your team wants to launch a new product. Or maybe you get an email about a huge discount on that online course you looked at 6 months ago. None of these things are necessarily bad, and sometimes the answer might be yes. But saying yes to the wrong things is costing you money. So how can you know when to say no?
The first step is to get clear on your life and business goals. Where do you want the business to be in 10 years? What is your revenue? What services are you providing? Then roll it back to 5 years and answer the same questions. In order to hit your 10 year revenue goal, what should it be in 5? Now think about this year. Where should you be in 12 months in order to hit those 5 year goals? What specific things need to happen this year? Write a list of specific areas you will focus on. That list of specific ares of focus is your guide for when to say no. When someone asks for time or money from you, go to the list. If changing your marketing direction or launching a new product is on the list, or signing up for an online course will move you toward the goal, pursue it. If not, the answer is "no" and you can table it for down the road.
Regardless of what is on your list, focusing on improving your profit should be a "yes." Let's get someone in your corner that will help you crush your goals this year. Schedule a free coaching call now.